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The customer is behaviouf by psychological, social, cultural and situational factors. There are some ordinary human needs, like hunger or thirst. To keep the buyer satisfied, advertisement producer must faithfully reflect the real and the probabilistic characteristics of goods.
Often a consumer who is interested in a product starts looking for more information about it. For example, buying a carpet involves a high degree of involvement of the consumer, as it is quite an expensive purchase and, moreover, should reflect the taste of the buyer. Furthermore, this article reviewed consumer behavior researcch published in a specific period. Open in new tab. Therefore, this research utilizes a number of different theories within the diversity essay for college of consumer buying behavior and levels of consumer satisfaction. Others have targeted the consumer behavior field such as the studies done by Kassarjian and Helgeson, Kluge, Mager, and Taylorbut there is no current review of the field.This study wanted to investigate the consumers' beverage purchasing behavior the To study the Consumer buying behavior of personal care purchase, and. study the impact of consumer awareness and perception on buying behavior.